网络社区环境下企业营销分析

网络社区环境下企业营销存在的问题是暴力营销帖、营销信息遭质疑、即时沟通有待提高。为有效解决这些问题,企业应实施话题营销策略,提高企业的社区关注度,增加用户对企业的认知度;通过意见领袖评价企业产品的质量特性以及不同产品间的优缺点,对用户消费行为发挥导向作用;配备专门的社区营销人员,及时对社区舆论进行引导,传播产品信息,引导用户的消费观;企业应借助或建立恰当的广告平台,在不同的社区内投放不同的广告,创建新型的广告模式,从而有效提升企业营销效果。     

小微机构以互联网方式接入金融信用信息基础数据库问题探讨——以吉林省为例

为支持小微机构健康、快速发展,中国人民银行长春中心支行按照省级平台一口接入的模式,积极组织小微机构有序开展接入金融信用信息基础数据库工作,但由于小微机构认识程度不够、业务管理不规范、接入费用高等因素,严重影响了接入进度。近期中国人民银行征信中心推出了互联网接入方式,并进行试点运行。以吉林省为例,分析接入模式转换时需要解决的问题,并提出相关政策建议。     

互联网支付平台跨业经营理财产品的模式和风险——以百度“百发”理财产品为例

互联网支付平台不断渗透金融领域,相继推出各类互联网金融理财产品,引起了互联网金融理财的新趋势.在对比分析常见互联网金融理财产品的基础上,以百度“百发”为案例,总结出互联网支付平台经营金融理财产品的一般模式,探讨互联网金融理财产品运作的风险控制问题以及其对传统金融理财机构的冲击和倒逼作用.     

言用的跨学科概念平台—信用的基本问题研究系列之一

各学科的信用研究一直没能实现很好的进展。一个重要根源是，传统的信用解释不能为各学科的信用研究提供一个统一的概念平台，以促成各个学科的研究形成合力。通过对信用本身特性的分析可以发现，信用的本质性规定可重新界定为“信用即信任之效用”。这一新界定能够使多学科的信用概念找到一个统一的基础，能够消解传统信用概念使用中的矛盾，能够很好地理顺信用与其他相关概念的关系，从而可以成为多学科信用研究的概念平台。     

IOS移动平台互动绘本的设计

绘本随着计算机软硬件的发展和无线网络技术的进步，正由纸质图书形式向数字化屏式过渡，其自身可以根据故事的画面与技术手段相结合，从而产生新的绘本形态---互动绘本。在这种应用背景的推动下，指出纸质绘本的优缺点，调查分析IOS移动平台互动绘本发展的前景与优势，从研究互动绘本的设计特征着手，探讨互动绘本设计在数字技术支撑下的设计要素与设计方法，可对互动绘本的设计与发展有所借鉴，并实现其艺术价值与市场应用价值。     

高职营养配餐课程网络教学平台的构建研究——以浙江商业职业技术学院旅游烹饪学院为例

随着信息技术的发展,网络教学作为一种新型的辅助教学手段是当前教学改革的研究热点,也是教育信息化、校园数字化建设的必然趋势。文章在分析营养配餐类课程开设背景的基础上,介绍了营养配餐网络教学平台的构建理念、构成及实践应用。实践证明,网络教学平台辅助课堂教学能更有效地提高教学质量。     

Competing with complementors: An empirical look at Amazon.com

Research Summary : Platform owners sometimes enter complementors' product spaces and compete against them. Using data from Amazon.com to study Amazon's entry pattern into third‐party sellers' product spaces, we find that Amazon is more likely to target successful product spaces. We also find that Amazon is less likely to enter product spaces that require greater seller efforts to grow, suggesting that complementors' platform‐specific investments influence platform owners' entry decisions. While Amazon's entry discourages affected third‐party sellers from subsequently pursuing growth on the platform, it increases product demand and reduces shipping costs for consumers. We consider the implications of these findings for complementors in platform‐based markets. Managerial Summary : Platform owners can exert considerable influence over their complementors' welfare. Many complementors with successful products are pushed out of markets because platform owners enter their product spaces and compete directly with them. To mitigate such risks, complementors could build their businesses by aggregating nonblockbuster products or focusing on products requiring significant platform‐specific investments to grow. They should also develop capabilities in new product discovery so that they could continually bring innovative products to their platforms.     

Antecedents of mobile payment loyalty: An extended perspective of perceived value and information system success model

Drawing on the information system success model and perceived value theory, we develop a research model to examine factors that may affect user satisfaction and loyalty of mobile payment platforms. Empirical data was collected from users using Alipay and WeChat Pay in China, and a total of 410 valid responses were gathered for data analysis. The results show that the multi-dimensional formative perceived value including benefits and sacrifice is important determinant of mobile payment user satisfaction and loyalty. The three benefit dimensions of functional value, experiential value and social value are more important value components than the two sacrifice dimensions of risk and cost, and experiential value is the dominant component of mobile payment users' value perception. As for the antecedents of perceived value, system quality and service quality mainly affect perceived benefits, while information quality has a greater impact on risk. The research results provide the contribution of specific value dimensions to users' perceived value and the impact of quality characteristics on specific perceived value for mobile payment platform providers, thus helping them to adopt effective strategies to strengthen market competitiveness and retain existing users.     

学生创新实践平台的构建与探索

近年来,高职学生的专业能力获得了很大的提高,但是高职学生的整体素质仍有不少弱点,集中表现在缺乏创新意识,以及缺乏主动学习的能力。本文构建了一个自动化专业学生创新实践平台,通过学生的培训、交流、参加技能竞赛、实验室设备维修等活动,实现学生创新能力的培养,取得了不错的成果。     

A MILP model for planning the trips of dynamic positioned tankers with variable travel time

The transportation of the crude oil produced in offshore oilfields to onshore terminals is performed by vessels, known as shuttle tankers. Scheduling shuttle-tanker operations entails solving complex problems to ensure a timely offloading of the platforms, taking into account several logistics and inventory constraints. This work proposes a new MILP formulation that advances previous works by considering variable travel time between platforms and terminals. The combination of the MILP formulation with an optimization solver constitutes a decision-support tool to aid engineers reach optimal decisions for a planning horizon. To handle large-scale instances, rolling-horizon and relax-and-fix strategies are proposed.